Organization of marketing in small business
Marketing in a small business can be organized in different ways. There are three main options. The first is full marketing outsourcing. With this method, their marketers are not hired and are not used. All marketing processes are given to a marketer or a company that has 100% trust. They serve all marketing, provide it on a turnkey basis.
The second way to organize marketing in a small business is hybrid
The second way to organize marketing in a small business is hybrid. With this approach, marketing is partially outsourced, but its own marketers are also hired. The hired marketing specialists in this case act as coordinators who oversee outsourcing marketing. Everything else is done by external marketers, or by some company.
The third way is to hire all the necessary specialists. With this approach, 100% control of marketing activities is achieved, but you have to pay for it. The main cost items are the salaries of specialists and the budget for research and promotion. This is the most expensive way. It should be used by those who need to have maximum marketing control.